Selected past work
Overview
Building a mature brand that evokes truth and human interactions
Problem
Remesh and its employees were struggling in defining what Remesh is and what the company stands for.
Brand direction
When I embarked on the journey to rebrand Remesh, a clear theme emerged that the company was very focused on technology and AI in the past but the participants and their opinions are what truly powers the platform.
Brand direction
While the brand has a human essence to it, it is anchored by Truth. This is evoked in the logo with the white circle signifying the clear as opposed to the noise or focusing the spotlight on a person or a group
Brand direction
As part of the brand design, we needed to make sure that the brand while clear, concise, and trustworthy, also has friendliness and warmth to it so we added doodles and illustration, and soft rectangular shapes
Research
I began the branding process 2 months after starting my job at Remesh. I had to quickly familiarize myself with all aspects of the company, its history, goals، and the driving forces behind the rebrand, therefore I conducted interviews with the main stakeholders at the time and individual contributors from every department to understand how they talk about Remesh to other people.
Visual exploration
Visual language exploration
Solution
As a team, we had two ways to address the problems, find a cheaper and faster sample alternative to our current traditional sample providers and optimize the UX of the conversation setup process to match the instant feel of the sample.
Outcome
We released the new Remesh brand in less than 6 months with a new website and identity. According to surveys, we increased trust and likeness from 4. 5/10 to 8. 5/10
Outcome
We released the new Remesh brand in less than 6 months with a new website and identity. According to surveys, we increased trust and likeness from 4. 5/10 to 8. 5/10
Next steps
Continue to grow the brand visually, build more pages on the website, and kickoff full marketing rebrand of collaterals and all marketing assets.
