Selected past work
Overview
Increase participant engagement and provide moderators with the demographic balance for their study to be successful
Problem
After tracking the participation data on Remesh, we realized that there is a high number of drop-offs after joining the conversation - participants who join but never engage with the conversation. This hurts the moderator's experience and our relationship with the clients.
Solution
Publish conversation becomes the main action users need to make in order to give access to participants and to start the conversation, as opposed to auto-starting the conversation based on time.
Solution
Before the start time of the conversation, all participants go through the waiting room first. Adding this screen and the Join Conversation made sure that only active participants at the start time are the ones joining so we do not save a seat for passive/idle participants.
Solution
Give the participants a clear idea of the different states of the conversation: Unpublished, Published, Started, Full Capacity.
Solution
Give the participants a clear idea of the different states of the conversation: Unpublished, Published, Started, Full Capacity.
Research
Our data showed that our first come first serve flow was causing the low participation numbers because we were saving seats for participants who become idle or passive after answering a couple of onboarding polls.
Solution
We introduced two actions to be taken by both moderators and participants: Publish Conversation and Join Conversation. This made expectations and flow very transparent between moderators and participants.
Outcome
In 6 months from the rollout, we increased the participation rate and engagement by 73% – and quota management helped our client get the perfect balance for their sample.
Next steps
We are exploring quota renormalization in the case where the participants do not show up and thinking of more ways to increase engagement
